Jim Shriver didn’t set out to write a book.

He set out to save a sales team from getting fired.

That team went from dead last to first place using the system now known as the

YorN Sales Process

—a no-fluff, battle-tested method that forces clarity, kills ghosting, and accelerates decisions.

Jim is the author of

YorN: The Sales Steps to Yes or No

, creator of

YorN Time Stamping

, and a 25-year sales warhorse who’s led teams, closed monster deals, and turned around underperformers when others walked away.

He’s also a

Grand National Chili Cook-Off Champion

who once won a Ford pickup for his secret recipe.

(Yes, it was that good.)

Behind every rebel brand is a force keeping the operation sharp. That’s

Lucy—Jim’s business partner is the Viking strategist behind the business side of YorN.

She handles logistics, client relationships, and turns chaos into execution. Together, they built YorN to bring needed change to the Sales Industry—an industry that hasn’t evolved with AI.