About YorN
Meet the team behind YorN: The Most Powerful 4-Letter Word In Sales.
Our Mission
Jim Shriver didn’t set out to write a book. He set out to save a sales team from getting fired.
That team went from dead last to first place using the system now known as The YorN Sales Process—a no-fluff, battle-tested method that forces clarity, kills ghosting, and accelerates decision-making.
Jim is the author of YorN: The Sales Steps to Yes or No, creator of YorN Time Stamping, and a 25-year sales warhorse who’s led teams, closed monster deals, and turned around underperformers when others walked away.
Oh—and he’s also a Grand National Chili Cookoff Champion who once won a Ford pickup for his secret recipe. (Yes, it was that good.)
Behind every rebel brand is a powerhouse keeping the operation sharp. That’s Lucy—Jim’s business partner and the Viking force behind the business side of YorN Sales Training.
She handles logistics, client relationships, and makes sure every battle plan turns into real-world wins.
Together, they built YorN to serve:
Sales pros who are tired of ghosting
Sales leaders who need better forecasting and accountability
Business owners who are done waiting for
results
Meeting planners looking for speakers who bring fire—not fluff
YorN isn’t another sales system. It’s a movement.
📞 Book a free strategy call Or grab the free chapter that started it all
Why YorN? Because you're done wasting time.
Ghosting Dies Here
You’ve done everything right—or so you thought. You follow up. You work your pipeline. You show up. And still… silence. Ghosting. Delays. Deals that are hung firmly in "Maybe-land".
That isn’t your fault. It’s your process, or better put, lack of a process.
The YorN Sales Process was built to fix this exact moment in modern B2B sales—the moment where confidence dies and deals stall. It’s not another methodology for your shelf. It’s a weaponized process designed to give your team its power back.
If you’re chasing deals that never close, struggling to forecast accurately, or watching your reps burn out from indecision fatigue—this is for you.
No more “Let me think about it.” No more indecision. No more begging.
Just Yes or No. Fast. Final. Done.
Because YorN is the most powerful 4-letter word in sales.
Clarity Kills Confusion
You can’t sell what your buyer doesn’t understand.
Most reps confuse activity with clarity—babbling through demos, begging for next steps, and praying the deal closes.
YorN brings structure.
It shows your reps exactly what to say, when to say it, and how to lock in the next step—without sounding pushy.
Because YorN is the most powerful 4-letter word in sales.
Forecasts You Can Actually Trust
If your sales forecast feels more like a guess than a plan, you’ve got a pipeline problem.
YorN gives your team a repeatable structure—so you know where every deal stands, what’s real, what’s fluff, and what needs to move today.No more mystery.
No more month-end scrambling.
Just clean deals, clear timelines, and confident reporting.
Because YorN is the most powerful 4-letter word in sales.
Because YorN is the most powerful 4-letter word in sales.
Training That Actually Sticks
Most sales training dies in a binder.
It sounds great in the room, then vanishes by Monday morning.
Not YorN.
YorN sticks because it’s simple, direct, and built for real-world sales conversations—not theory.
Whether it’s delivered in a keynote, a live team session, or through a fast-paced mini-course, your reps will remember it—and use it.
Because YorN is the most powerful 4-letter word in sales.
Built For Speed
In today’s market, speed wins.
If your reps can’t create urgency, they’ll get buried by someone who can.
YorN doesn’t just move deals forward—it eliminates hesitation.
It teaches reps how to set the pace, control the rhythm, and close with confidence—without dragging the deal through endless “check-ins.”
Because YorN is the most powerful 4-letter word in sales.
You didn’t end up here by accident. You’ve got a sales challenge that needs fixing — fast.
YorN Sales Training is the 911 call when deals stall, teams freeze, or your forecast goes up in flames.
Live training, online courses, keynote speaking, Fractional CSO services — whatever it takes to put your numbers back on track.
Call us when you want action, not theory.
Contact Info
Stop scrolling. Start fixing. Call YorN now and let's get to work.
(941) 280-1800
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YorN Sales Training is a Teal Seas Consulting LLC Company.
