About:
YorN™ SOS



Sales Has Always Had Plenty of Data. It Was Just Watching the Wrong Things.

For more than two decades, I managed B2B sales teams and revenue. Everywhere I went, Finance, Operations and HR ran on data. Sales had plenty of data too—but we still managed people with quota, pipeline, activity and opinions about which deals were going to close.

I kept coming back to a simple question:

What happened before the revenue happened?

That question eventually became YorN.

I stopped looking only at the outcome and started looking at the movement that created it—how long deals stayed in Discovery, how they moved into Solutions, which reps converted, where deals stalled, and how consistently forecasts matched what actually closed.

Those measurements became KPIs. The KPIs became a coaching system. And the system became YorN SOS®—the Sales Operating System.

It doesn't replace your CRM or your sales process. It measures the revenue moving through them.




Meet the Founders

Founder

Karen "Lucy" Shriver

Lucy Shriver serves as YorN’s executive operator and brand developer, guiding operational strategy, financial structure, and creative direction.


She safeguards the client experience from first contact through implementation. Lucy leads the visual identity of the brand—including the design of the YorN book cover and this website’s creative direction and brand messaging.


Her leadership ensures YorN runs with the same precision and integrity as the system itself.

After two decades in national sales leadership, Jim Shriver created the YorN SOS® Binary Sales Operating System to give leaders what CRMs couldn’t: forecasting, coaching, and accountability defined by math and time.


His book, YorN: The Sales Steps to Yes or No, introduced the philosophy that evolved into the binary sales operating system used today by sales teams, integrators, and private-equity operators.


Jim was one of the first four operators admitted into AT&T's Partner Exchange Program, twelve years ago — the same ecosystem Altaworx entered as the first participant. That vantage point is where YorN SOS® comes from: not theory, but two decades inside the funnel he's now measuring.

Founder

Jim Shriver

Let Me Show You Your Sales Revenue a Little Differently

Let's share 15 minutes. I'll show you what YorN measures, what your CRM doesn't, and what you can do with it.

Let's Compare Notes

Meet the Team

team collaboration

Jim Shriver Founder & Managing Partner

Jim Shriver is the creator of the YorN Sales Process and the author of YorN: The Sales Steps to YES or NO—the most powerful four-letter word in sales.


With over 25 years in B2B technical sales and leadership roles—from Major Account Executive to National Sales Director—he’s built and led teams that consistently turned underperformance into record-breaking results.


Through bold, no-fluff training, Jim helps sales reps close faster, sales leaders forecast more accurately, and business owners build high-velocity teams that thrive in the age of AI and ghosting. His battle-tested system, YorN, is now transforming how deals get done—one Yes or No at a time.

Connect With Jim

team collaboration

Founder & Managing Partner

Karen "Lucy" Shriver

Lucy Shriver serves as YorN’s executive operator and brand architect, guiding operational strategy, financial structure, and creative direction.


She safeguards the client experience from first contact through implementation and leads the visual identity of the brand—including the design of the YorN book cover and this website’s creative architecture.


Her leadership ensures YorN runs with the same precision and integrity as the system itself.

Meet the Team