Ghosting and Speed in B2B Sales

Ghosting and Speed — The Cause and the Cure for Your Sales Challenges

April 08, 20252 min read

Ghosting and Speed — The Cause and the Cure for Your Sales Challenges

Are you struggling with ghosted prospects and unpredictable sales cycles?

You’re not alone — and the real issue isn’t just buyer indecision. It’s lack of speed and clarity in your sales process.

In today’s data-saturated, AI-powered buying environment, your prospects are overwhelmed. The longer you let them sit in uncertainty, the more likely they are to vanish.

Let me illustrate this with a story.


The Drive-Thru That Lost Its Customers

A customer pulls up to a fast-food drive-thru and orders a burger and soda.

Then comes the classic upsell:
“Would you like fries with that?”

Instead of a yes or no, the customer says, “I’m not sure. Let me think about it.”

So what does the restaurant do? They send them to a special parking area — just for people who can’t decide. One by one, the lot fills with indecisive customers.

Orders go unfulfilled. Inventory is off. Staffing is mismatched.

Sound familiar?

Across the street, a competitor notices. A clever employee makes a sign that reads:
“Burger & Soda $3.99 – Fries Included!”

Suddenly, the cars in the parking lot start leaving. They head to the place offering clarity.


This Is Your Sales Funnel

If your sales team allows buyers to stall, delay, and “think about it” with no follow-up strategy, you’re doing the same thing: creating a parking lot for ghosted prospects.

That’s where the YorN Sales Process changes everything.

With tools like YorN Time Stamping, you’ll stop waiting on indecisive buyers and start moving every deal toward a clear YES or NO — fast.


✅ Ghosting is the symptom.

️⚡️ Speed is the cure.

Want to learn how to build speed into your sales process?

📘 Download a free chapter of YorN: The Sales Steps to YES or NO and discover the Time Stamping technique that gets stalled prospects back in motion.

🎤 Or invite Jim to speak at your next event and give your team the tools to close faster in today’s noisy marketplace.

Jim Shriver is the co-founder of YorN Sales Training, the creator of the YorN Sales Process and author of the book "YorN  The Sales Steps to Yes or No"

Jim Shriver

Jim Shriver is the co-founder of YorN Sales Training, the creator of the YorN Sales Process and author of the book "YorN The Sales Steps to Yes or No"

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