YorN. The Most Powerful
Four-Letter Word In Sales
“Time is a diminishing commodity,
and the longer a decision
is delayed, the lower the probability of a YES.”
Jim Shriver, Co-Founder of YorN Sales Training
YorN. The Most Powerful
Four-Letter Word In Sales
“Time is a diminishing commodity,
and the longer a decision
is delayed, the lower the probability of a YES.”
Jim Shriver, Co-Founder of YorN Sales Training
YorN. The Most Powerful Four-Letter Word in Sales
This isn't a book, it's a weapon that has rewritten the rules for B2B sales and it's available worldwide on Amazon!
- Officially Launched! -
YES or NO--The only two sales outcomes that matter. YES pays you in money and NO pays you in time. So why do so many sales people struggle to get to the conclusion? Why do more deals get ghosted than close?
You’ve read SPIN. You’ve tried Challenger. Maybe you’ve even sat through Sandler. But nothing—nothing—delivers the straight-line clarity of YorN.
This isn’t theory. This is a street-smart sales process that cuts through ghosting, indecision, and forecasting bull*&^%.
Developed in real sales trenches, YorN: The Sales Steps to Yes or No gives you the exact moves you need to get to a decision—fast.
Inside The Book, You'll Get:
The greatest meeting opener of all time
The 5 most important words in sales
The legendary YorN Time Stamping that kills ghosting
This is your step-by-step sales process to drive urgency, earn respect, and move deals forward now—not next quarter.
You won’t need a $10K workshop or 200-slide deck. Just this book. Just the truth. Just results. This isn’t just a book—it’s a sales weapon.
Available worldwide on Amazon.
👉 Read Chapter 5 Free (YorN Time Stamping)
Here's How We Can Help
B2B Sales Reps
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If You're Tired of Ghosting, It's Time to Fight Back
Deals don't stall because of bad luck — they stall because time kills momentum.
Ghosting happens when urgency fades.
The YorN Sales Process trains you to move faster, drive clear decisions, and force YES or NO — before time buries your deal.
No more waiting. No more guessing. Just results.
Click the button below and I'll give you a Free Copy of Chapter 5 of my book: YorN Time Stamping that will show you how we address ghosting.
I'll also give you access to the ROE (Return on Effort) calculator that will tell you exactly how much more you can make when you move the needle.
Let's start here. It's my gift to you.
Speaking Engagements
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Your Audience Doesn't Need Another Speaker...They Need a Wake-Up Call.
Forget the motivational hype.
YorN keynotes expose the real enemy — lost time — and arm your audience with the one thing they’re missing: speed.
The YorN Sales Process gives them real-world tools they can use the second they leave their seats.
Click below to book Jim Shriver — a speaker who moves the room, not just the emotions.
Sales Managers, VP's, & Business Owners)
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Your Pipeline Isn't Broken. It's Starving for Speed.
Sales leaders don’t have a forecasting problem. They have a speed problem. When your reps move slow, time wins — and prospects ghost. The YorN Sales Process injects speed into every stage of the sales cycle, turning "maybe later" into YES or NO — fast. Faster decisions. Faster forecasts. Faster closes. Click below and get the same Free Chapter 5 download and the ROE Calculator to see how much money is bleeding from your slow deals right now.
YorN University
(Coming Spring 2025!)
A Step-by-Step Program to Transform Your Sales Skills and Achieve Consistent Success
YorN Sales Training is your premier partner for sales excellence. We specialize in delivering transformative sales training, personalized coaching, and expert outsourced sales management.
Contact Info
Ready to take your sales to the next level? Get in touch with YorN Sales Training today!
(941) 280-1800
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